How to Add Hyperlinks to Emails

Why This Matters

Hyperlinks in your emails direct recipients to your website, landing pages, product pages, or other online resources with a single click. Instead of asking contacts to copy and paste URLs, clickable links provide a smooth, professional experience that increases engagement and makes it easy for people to take action.

You can add hyperlinks to both text and images in your email templates. Text links work well for calls-to-action within your message, while image hyperlinks turn photos, logos, or graphics into clickable elements that drive traffic to specific destinations.

Before You Begin

Have the complete URL ready for where you want to direct recipients. URLs must include the full address starting with https:// or http://—simply typing www.example.com won't create a functional link.

Create or open the email template where you want to add hyperlinks. If you need help inserting images first, reference the article on inserting pictures into emails.

Step-by-Step Instructions

1. Navigate to Email Templates

Hover over Email in the main navigation menu and click Email Settings. Then click the Add Email Template button and select Advanced Editor, Basic Editor, or a Sample Email Template.

This opens the email editor where you'll compose your message and add hyperlinks.


2. Add Hyperlinks to Text

To turn text into a clickable link:

  1. Type the text you want to make clickable (for example: "Click here for details" or "View special offer")
  2. Highlight the text by clicking and dragging your cursor over it
  3. Click the Insert Hyperlink button in the toolbar (it looks like a chain link icon)
  4. Enter the complete URL in the field that appears, including https:// or http://
  5. Click Save

The text will now appear as a blue, underlined hyperlink. When recipients click this text, they'll be directed to your specified URL.


3. Add Hyperlinks to Images

To make an image clickable:

  1. Insert your image into the email template
  2. Click on the image to select it (you'll see selection handles around it)
  3. Click the Insert Hyperlink button in the toolbar (chain link icon)
  4. Enter the complete URL where you want people to go when they click the image
  5. Click Save

The image will now function as a clickable link. There's no visual change to the image, but clicking it will take recipients to your specified destination.


After adding hyperlinks, always test them before sending:

  1. Click Save to save your email template
  2. Send a test email to yourself
  3. Open the test email and click each hyperlink to verify it directs to the correct destination

Testing ensures all links work correctly and prevents broken or incorrect links from reaching your audience.

Questions and Answers

Q: Do I really need to include https:// in the URL?

A: Yes. The system requires the full URL format including https:// or http://. If you enter just www.example.com without the protocol, the link won't function properly.


Q: Can I add multiple hyperlinks in the same email?

A: Yes, you can add as many text and image hyperlinks as needed throughout your email. Each link can direct to a different destination.


Q: How do I remove a hyperlink I've already added?

A: Highlight the linked text or select the linked image, click the Insert Hyperlink button again, and delete the URL from the field. Then click Save to remove the hyperlink.


Q: Will my hyperlinks work in all email clients?

A: Yes, standard hyperlinks work in all email clients including Gmail, Outlook, Yahoo Mail, and mobile email apps. However, always send test emails to verify appearance and functionality.


Q: Can I track when people click my email links?

A: Yes, the system automatically tracks clicks on hyperlinks in your email campaigns. You can view this data in your email reports to see which links generate the most engagement.


Q: What's the difference between a regular hyperlink and an Intelligent Link?

A: Regular hyperlinks simply direct people to a webpage. Intelligent Links are special hyperlinks that also trigger automated workflows when clicked, such as adding tags, starting email sequences, or creating tasks. For more information, see the article on Intelligent Links.


Q: Should I use descriptive text or phrases like "click here" for my links?

A: Use descriptive text that tells people what they'll find when they click. Instead of "click here," use phrases like "view the product details" or "download the guide." This improves accessibility and makes your purpose clear.

Guide Type: How-To Guide

Estimated Time: 5 minutes