Permission-Based Email

Learn the essentials of permission-based email marketing.

Discover how to categorize contacts, send opt-in emails, and monitor opt-in status through contact cards and detailed reports.

Learn how to get recipient consent before sending emails including how to opt-in contacts via Landing Pages, individual contact cards, or group actions.

Ensure compliance and build trust with your email marketing strategy!

_{Video Transcript}

_{Permission-based email means we have to get the recipient’s permission prior to sending them emails. In other words, the person you want to send emails to needs to first opt-in. When someone fills out a Landing Page in the system they are automatically added to your database and they are automatically opted-in to your email marketing system. Another way to opt-in a contact is to do it right here from the contact card. Like this. To opt-in a group of contacts, go to Group Actions and click here. The next screen will help you determine which category this group of contacts falls into. Read each section carefully, and then make your selection based on the one that most accurately reflects the situation. If they fit into the first category, they will be immediately opted-in. If they fit into the second category, they will be sent your opt-in email asking for their permission to receive your emails. In this case, you would have to wait to get their response before you can send them an email. You can see the opt-in status of any contact right here on their contact card. Green means they are opted-in. You can also go to ‘Reports’ and see the option status of all the contacts in your database. Clicking on any segment of the pie will bring up the contacts in that category.}