Words That Can Trigger Spam

It’s no secret that spam filters are cracking down on our emails— especially marketing and sales messages.

The filter’s job is to protect the receiver’s inbox from unsolicited messages that contains words best categorized as these following labels:

• Click Bait, Manipulative, Deceiving: Creating a false or misleading message to lure users.
• Pushy, Sleazy, Gimmicky: This is best described as being forceful or desperate.
• Too good to be true: The act of making exaggerated claims or false promises.

Before you write your next marketing email, think about all the emails that are in your spam and promotional box. If you read the headlines, body content, and call to actions… you will most likely see a common trend.

The majority of those emails are littered with deceiving headlines, click bait, and pushy offers that are exaggerated.

We know as business owners and sales professionals, having a call to action is critical. So don’t neglect having a strong call to action in your messages but refrain from ones that create unnecessary urgency or outrageous claims.

Your readers and customers will take action if your emails contain enough value. 

Words such as 100%, Click Here, Bonus, Instant access… you get the idea. All of these words can get your emails flagged as spam.