About: AI Builders

Why This Matters

The AI Builders are the tools that make things for you. Describe an email template, a landing page, or an automation workflow, and the AI builds it while you watch. When it looks right, you save it and finish up in the regular editor.

All three work the same way. Learn the pattern once and you know how to use all of them.

The Three Builders

The AI Email Template Builder builds a designed, reusable email template.

The AI Landing Page Builder builds a landing page.

The AI Workflow Builder builds an automation workflow.

Open any of them from the AI menu under AI Builders, or from the Build with AI button on the Email Templates, Landing Pages, or Workflows list page.

How a Builder Works

You start by describing what you want. Each Builder offers a set of example prompts to click, or you can type your own description in the message box. Be specific. "Build a webinar registration page with date, speaker bio, and a sign-up form" produces a far better result than "make a landing page."

The AI builds your first version and shows it in the preview panel. From there you keep talking to it. Tell it to add a section, reorder things, change the colors, make it warmer, cut the third paragraph. Each message refines what is already there rather than starting over. The Email Template and Landing Page Builders also offer follow-up suggestions after each round, so you can click an idea instead of typing one.

Above the preview you have Undo, which steps back your last change, and Clear, which discards everything and starts fresh.

Where to Stop

This is the part worth understanding before you begin.

The Builders are excellent at structure and style: what sections the thing has, what order they come in, how it looks, and getting you from an idea to a solid first draft fast. They are not the place to do final polish. The preview uses placeholder images, the wording is a first pass, and real photos, exact copy, and merge fields all belong in the regular editor.

So iterate in the Builder while the shape is still changing, and save once the shape is right.

💡 For the Email Template and Landing Page Builders, saving is a one way door. Once your work opens in the editor, you cannot return to the Builder for that item. Do your structural changes with the AI first, because after you save, everything is done by hand.

Saving Your Work

When you are happy with the preview, save. Each Builder asks you to name what you made and choose a folder, then hands it off.

The Email Template Builder and the Landing Page Builder both open your work in the full editor, where you swap in real images, polish the copy, and finish. Landing pages are saved Offline, so nothing is public until you switch the page to Live.

The Workflow Builder saves your workflow with its trigger turned off, so nothing runs until you are ready. It also leaves placeholders where it could not know your specifics. See How to Build a Workflow with AI for how those work.

Picking Up Where You Left Off

The Email Template Builder and the Landing Page Builder remember your recent sessions. Click Recent to see your last ten and open one to continue working on it, or start something new. The Workflow Builder does not keep sessions.

Credits

Every message you send to a Builder uses credits, and Builders cost more than the AI Writer because they are producing a complete, designed asset. A long back and forth costs more than a short one.

That is another reason to be specific in your first description. A good starting prompt gets you close on the first try and saves you several rounds of corrections. See About: AI Credits for the full picture.

Questions and Answers

Q: Can I go back to the Builder after I save?

A: For email templates and landing pages, no. Saving hands your work to the editor, and that is where you finish it. For workflows, you can always open the Workflow Builder again, but it will build you a new workflow rather than continuing the old one.

Q: The preview shows placeholder images. How do I get my real photos in?

A: In the editor, after you save. The Builder is working out the layout, so it uses stand-ins for images. Swapping in your actual photos is one of the first things to do once you are in the editor.

Q: How specific should my first description be?

A: More specific than feels necessary. Name the sections you want, what each one should say, and what you want the reader to do. A vague prompt produces a generic result that takes several rounds to fix, and every round costs credits.

Q: What if I don't like what it built?

A: Tell it what to change and it will rework the current version. If you want to abandon it entirely, click Clear and start over.

Q: Do the Builders write in my writing voice?

A: No. Writing Voice Profiles apply to the AI Writer only.

Guide Type: Reference Guide

Estimated Time: 4 minutes